STEVEN SEVERSON
INTEGRATED GRAPHIC DESIGNER
Design for print and digital.
I am a Graphic Designer with years of agency experience with Direct To Consumer, Retail, Business To Business and Health Care Provider / Pharmaceutical marketing and advertising.
Pivot Deign
Client name
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Chicago Jesuit Academy
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Ogilvy/Hogarth (WPP)
Castrol Limited
Print collateral
Print projects for Castrol Oil included print on demand, in-store displays, oversize wall wraps, z-folds, brochures, magazine spreads.
My work involved assessing creative briefs, collecting copy, stock images, etc. Performing typography, image retouching, concepting and creating layouts, typically with optional versions. And lastly, finalizing all deliverables.
Shown here are two print projects: 8.5" x 11" Safety bulletins on left, Postcards on right.
Ogilvy/Hogarth (WPP)
Castrol Limited
Web banners
Banner ad projects typically involve designing and laying out many versions of standard size banner ads.
These were built exclusively in Photoshop. Attention to detail ensured consistency to the look and feel across all banner ad sizes, while adhering to Castrol's branding guidelines. Shown here are two sets of banners.
Ogilvy/Hogarth (WPP)
Tyson Foods - Hillshire Farm
Image retouching and compositing
Shown here are two full-page hires images for use in print and digital projects.
These compositions were created with various high-resolution images and marked up loose layouts indicating required changes and directions, such as getting brand colors onto the labels, color changes to the product and packaging, extensive retouching, and cleanup of the packaging, creating accurate shadows.
Razorfish Health (Publicis)
Astellas Pharma Inc.
Presentation deck
My work with Razorfish Health included creating very large PowerPoint presentations, with some reaching 100+ screens.
The decks are entirely created using InDesign. Images are exported from InDesign and placed into PowerPoint.
Creating these decks required extensive typography, chart and graph creation and alterations using Illustrator. Retouching work included outlining images, altering artwork.
Ogilvy/Hogarth (WPP)
Hyatt Corporation
Emails and digital assets
My more recent work with Hogarth/Ogilvy was for Hyatt.
The majority of this work were emails campaigns, each consisting of single to many email versions. Additional campaign pieces typically included: animated video and static social posts for Instagram and Facebook. Animated LCD screen displays.
The process for these projects entailed creating tight layouts from supplied rough layouts.
Shown here is one email built to two sizes, one for desktops and one for mobile devices .
Deliverables for the emails are pixel-perfect modules of any email sections contating images, art, logos, etc.
Each module is a PNG file created from master layered and editable Photoshop files, which are then packaged and sent to developers.
Tris3ct LLC
ConAgra Brands - Orville Redenbacher's, Marie Callender's
Retail displays and packaging
Tris3ct LLC. was largely targeting consumer facing materials. In-store displays such as posters, window and floor clings, vehicle wraps, billboards, end aisle displays, product packaging and labeling, coupons, brochures, booklets, post cards and more.
My work with Tris3ct was mostly production. Keylining files, pre-press preperation, quality assurance. Other tasks involved layout and design, image retouching, some 3D CGI.
Shown here are two Marie Callender's shelf-talkers and an Orville Redenbacher's shipper header and hutch.
Tris3ct LLC
ConAgra Brands - Slim Jim
Mark Anthony Brewing - Mike's Hard Lemonade
CGI / 3D Visualizations
Featured here are four 3D renders. These renders included modeling, texturing, lighting, scene setup, rendering, and Photoshop editing and enhancments. The labels, product and shipper textures were created from working files from Photoshop, InDesign and Illustrator. These images were rendered with Blender.
